Alfred Leete (1882-1933) - A Living Legacy
‘The Lure of the Underground’. Poster designed by Alfred Leete, 1927
(© TfL, from the London Transport Museum Collection)
‘Did you Volunteer?’. Poster designed by Dmitry Moor inspired by Alfred Leete’s iconic poster of Lord Kitchener, 1920
Alfred Leete designed the most iconic image of the First World War showing Lord Kitchener
A Living Legacy
After the war, Alfred was very busy supplying drawings to newspapers and magazines. He produced successful advertising campaigns for companies including Guiness, Bovril, Rowntrees Chocolate, Youngers’ Ale, and the London Underground.
From the 1920s onwards Alfred’s drawing ofKitchenerbegan to capture people’s imaginations. It has been used as the inspiration for many new posters including one with Churchill’s face in the Second World War. Other adaptations were produced in Australia, Canada, South Africa, India, Italy, Austria, Germany, and Bolshevik Russia.
Alfred died on 17 June 1933 in Kensington,London. He is buried in the Milton Road Cemetery in Weston-super-Mare. His drawing of Kitchener is still being reproduced, copied and adapted today.